Project Overview
The Concept
Our host steps out of their comfort zone to live and work exactly as everyday Nigerians do for 1 to 3 days. Whether braving the sun as a traffic hawker, navigating the chaotic energy of the local markets as a trader, or experiencing the grueling hours of a daily wage worker, this series captures the unfiltered reality of making a living on the streets of Nigeria.
Why Sponsor The Struggle?
Align your brand with authenticity and impact.
Authenticity & Empathy
Connect closely with the everyday Nigerian by supporting a project that celebrates their hard work and dignity.
Massive Reach
A 50-episode format guarantees consistent brand visibility and sustained audience engagement over an extended period.
Social Impact
Position your brand as one that sees, understands, and values the community immensely.
Sponsorship Tiers
Silver Sponsor
₦50k - ₦100k
Ideal for product engagement and direct support.
- ✓ Product placement in specific episodes
- ✓ "Support Package" community presentation
- ✓ Logo in closing credits
- ✓ Targeted social media mentions
Gold Sponsor
₦100k - ₦200k
Ideal for strong, targeted visibility across a block of episodes.
- Everything in Silver Sponsor, plus:
- ✓ Primary sponsor for a 10-episode block
- ✓ Logo presence in closing credits of block
- ✓ Verbal host mentions
- ✓ Digital links in descriptions
Platinum Sponsor
₦200k+
Maximum exposure, integration, and series synonymity.
- Everything in Silver and Gold Sponsor, plus:
- ✓ Naming Rights (Brought to you by...)
- ✓ Exclusive opening/closing logos
- ✓ Organic in-content product usage
- ✓ Social media exclusivity & trailers
Become a Sponsor
Fill out the details below to process your sponsorship securely.
Where to Watch
Catch the latest episodes and exclusive teasers across all our platforms.